Thursday, April 02, 2009

Ed Schultz gets MSNBC gig

New show to complement Olbermann, Maddow

Talkradio host Ed Schultz has landed his own show on MSNBC, after much speculation that the cabler was looking for another liberal voice to complement its combination of Keith Olbermann and Rachel Maddow.

"The Ed Show" will debut Monday in the 6 p.m. ET hour currently occupied by "1600 Pennsylvania Avenue." The host of the latter show, David Shuster, will host a two-hour afternoon show at 3 p.m. ET along with Tamron Hall. Norah O'Donnell, who currently hosts that hour, will move to a morning time period which has yet to be announced.

Buoyed by the traction the network has received from "Countdown With Keith Olbermann" and "The Rachel Maddow Show," MSNBC was said to be looking for a host to follow their shows in primetime at 10 p.m. ET. But MSNBC president Phil Griffin has said that a repeat of Olbermann's show in that time period does well for the network, making them more reluctant to alter the lineup. For the first time ever in March, the network edged out CNN in the primetime hours from 8 to 11 p.m., although Fox News Channel continued to hold a wide lead over both networks.

An unabashed liberal who touts his rural, middle-America credentials, Schultz hosts the syndicated radio program "The Ed Schultz Show," aired on 100 stations across the country. He has appeared on MSNBC numerous times, and recently filled in for Shuster on "1600." But some of his greatest exposure came at President Obama's first press conference in February, when he was conspicuously seated in the front row along with Washington journalists.

"He's already made his mark in radio and I'm excited to see what he'll do with the 6 p.m. hour," Griffin said in a statement.


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